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Recruiting Head of Sales & Marketing

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After life-changing experiences working for the United Nations and International Red Cross overseas, Mark and Katharine set up Global Action to empower UK students to affect positive change as Global Citizens.  Now we’re looking for a Head of Sales and Marketing to help make this happen!

  • Competitive base with OTE of £40k and benefits
  • Hybrid working from home and the Cirencester office
  • Excellent promotion opportunities in an expanding company, and join our Senior Management Team
  • Exciting travel opportunities to the Himalayas, Borneo, East Africa, Central America, and Europe


Who are we?

Global Action aims to provide outstanding overseas educational experiences for UK school students. We think we deliver – just look at the testimonials!

Each trip offers a unique Global Learning programme, empowering students to affect positive global change. We are now the UK’s leading provider of high-quality Global Learning programmes.

We engage young people in learning about poverty reduction, environmental issues and social justice through educational expeditions to: Nepal, the Indian Himalayas, Malaysian Borneo, Zanzibar Island, Costa Rica, Greece, and Switzerland.

Global Action is the only UK school trips company whose Directors have worked overseas for the UN at senior management level. We are a young, dynamic company based in Cirencester.


The Head of Sales and Marketing Role

Reporting to the Managing Director, the Head of Sales and Marketing will lead and set the direction for our sales and marketing team. Your responsibilities include:

1. Driving sales growth – comprised of both new business and repeat school sales. Ultimately, your aim is to grow annual business by:

  • Creating successful, long-term relationships with our schools to secure repeat business
  • Creating Lead Generation campaigns and managing the Leads Pipeline to meet targets. High level persuasion and negotiation skills are needed to ensure all possible sales are closed by deadlines.
  • Designing and managing new digital marketing campaigns, and managing a CRM
  • Exercising a high degree of innovation and, in discussion with Operations, adapt products where possible and profitable to meet customer needs
  • Managing the promotion of the trip launch within schools, including online and face to face presentations
  • Recommending actions to improve sales performance and identify areas for growth


2. To achieve our targets for student retention of booked schools, while ensuring expectations are set, and met, for teachers, parents and students. This will include:

  • Proactively analysing individual school needs and responding to their requirements
  • Working with the Operations Team to identify and resolve any issues
  • Engaging our customers throughout the programme
  • Travel to overseas locations twice a year to visit programmes


Attributes, Skills and Experience

Essential criteria:

  • Proven experience in creating Lead Generation campaigns, closing sales and achieving sales targets
  • Proven experience in customer service and retaining customers in a customer facing sales role
  • Passion for outdoor education, environmental protection, and international development
  • Self-confident, with excellent sales and negotiation skills; Experienced in sales strategy and systems to help improve sales performance
  • Tenacious, target-driven, with excellent communication skills – comfortable presenting to teachers, students or parents online, and in person
  • Proven experience in online marketing
  • Excellent time management skills – ability to achieve targets and working to tight deadlines under own initiative without direct supervision, and with the highest attention to detail
  • Team player, happy to work in a small business where everyone has to be ‘hands on’
  • Positive, flexible, and a proactive problem-solver
  • Willing to work some evenings, and travel as required (time off in lieu will be given)
  • Full UK Driving Licence and own car

 Desired criteria:

  • Undergraduate degree, or equivalent professional experience
  • Overseas expedition and/or volunteer experience in developing countries
  • Experience with a school trip or expedition company, or within the travel industry
  • Experience managing Salesforce


  • 22 days annual leave per year, plus extra holiday between Christmas and New Year
  • Personal development training courses, and overseas travel opportunities
  • Private healthcare and workplace pension


Closing date: 7 June 2022

Interviews: Week commencing 20 June 2022

Start date:  1 September 2022

Please send your CV, with a cover letter clarifying why you want to work with us, and how you meet the above criteria, to:   

Please note we will only be responding to those applicants who will be invited for interview. Thank you.

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Global Action Ltd. Lumley House, 56 Elliott Rd, Cirencester, Gloucestershire GL7 1YS